I joined PubMatic to work on some genuinely hard design problems — how do you bring AI into a programmatic platform without it feeling bolted on? A lot of my time here has been designing agentic experiences that actually fit into how traders and buyers already work, plus digging into Activate to figure out what was broken and why.
Designed agentic AI experiences across multiple PubMatic platforms — full-screen and contextual interactions that streamlined deal creation and media buying workflows
Audited Activate, PubMatic's buy-side platform, to surface workflow inefficiencies, modernize legacy interfaces, and resolve design system inconsistencies
Used Amplitude and FullStory to analyze behavior, adoption, and usage trends — feeding findings directly into product roadmap and UX decisions
Ironlight was where I really got to own a product from scratch. I led design on a tokenized asset exchange — which meant figuring out how to make something genuinely novel feel familiar enough to actually use. Heavy on systems work, and a lot of time spent making complex financial data legible without dumbing it down.
Led the design of an exchange platform for tokenized assets — defined the core UX and foundational product experience from the ground up
Designed dashboards and interfaces for tracking liquidity, investment performance, and fund information
Built the design system and visual identity, translating early brand elements into a cohesive, scalable product experience
This role came out of Symphony acquiring Cloud9, so I walked in with context most designers wouldn't have had. I helped stitch two products together — integrating Cloud9's voice features into Symphony's messaging platform — while also running research and redesigning parts of the admin experience that had been neglected for a while.
Integrated Cloud9's voice features into Symphony's messaging platform post-acquisition, optimizing cross-platform communication workflows
Led user research to understand evolving needs post-merger, translating findings into concrete UX improvements
Redesigned the Cloud9 administrator portal — improved workflow efficiency resulted in a 28% increase in user engagement
Designed WCAG-compliant responsive web and mobile interfaces, raising accessibility standards across the platform
Cloud9 was where I made the jump from implementation and client services into design full-time. Having spent years on the client side, I already understood how traders actually used the product — which made me a lot more useful in research and a lot harder to fool in design reviews. I came up through the company, so I had context most designers walking in off the street wouldn't have.
Designed desktop and web interfaces for C9 Trader, a voice communication platform used by 20,000+ traders globally
Ran user research and usability tests to validate design decisions and sharpen core workflows
Collaborated closely with product and engineering to iterate quickly, keeping user needs and business goals aligned
Connecting user needs with business outcomes. Every decision is grounded in what success means for both sides.
02
Systems Thinking
Designing scalable workflows across complex ecosystems. I design for the whole system, not just individual screens.
03
AI Innovation
Creating intelligent experiences that augment decision-making in ways that feel natural and genuinely trustworthy.
8+
Years designing enterprise products
15+
Major product initiatives shipped
4
Core domains: AI · Ad Tech · Analytics · Strategy
0
Projects shipped without user research
GES
Add your photo here
About
I design software that earns trust through clarity.
I'm a Product Designer focused on helping organizations navigate complexity — building software that makes hard things feel approachable, fast, and right.
My work lives at the intersection of enterprise UX, AI experience design, and product strategy. I've spent years embedded in advertising technology, working on products used by teams managing hundreds of millions in media spend.
I don't separate design from outcomes. Every project starts with a business problem and ends with a measurable change in how people work.
